Contact a local friend or neighbor who may be more savvy on small engines (atv, motorcycles, etc) and have them try to start it. If they have a problem with it you'll know it's the generator and not you. If they are successful they can tell you What you need to do differently. As a long-time small engine mechanic I can tell you that if a properly tuned engine does not start in 2-3 pulls there is usually a problem with the engine, provided you are correctly following the starting procedures. It is difficult to give you the correct answer to your concern via email. I once had a customer call me on the phone in his kitchen. He asked me to listen to his mower running to tell him what was wrong. He promptly dropped the phone, went into his garage, dragged the mower into his kitchen, started it, and placed the receiver down by the mower. My diagnosis, HE HAD A PROBLEM!